Institute for Business Value
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IBM 2011 Global CMO Study: Fostering Lasting Connections
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Catherine Thomas, Head of Retail Marketing at Land Securities believes good ideas are soon copied, leaving organizations no choice but to continue to do better. Some great...
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IBM 2011 Global CMO Study: How Land Securities (UK) Uses Social Media
IBMIBV
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Catherine Thomas, Head of Retail Marketing at Land Securities discusses how reaching a public thethered to their smart devices is an exciting frontier that is returning me...
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IBM 2011 Global CMO Study: Land Securities (UK)
IBMIBV
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Catherine Thomas, Head of Retail Marketing discusses how UK based Land Securities developed a clear value proposition "Shaping the future of retail" and the differentiators...
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The IBM 2011 Study and client insights from the Growth Market Perspective
IBMIBV
119 views
Following the launch of the IBM Chief Marketing Officer Study, the Vice President of Marketing and Communications, IBM Growth Markets - John Gallagher - introduces a number...
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Growth Market Perspective on the IBM 2011 Chief Marketing Officer Study: One Minute Highlight
IBMIBV
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In one minute, hear growth market highlights from the 2011 IBM Chief Marketing Officer (CMO) Study as presented by John Gallagher - Vice President of Marketing and Communic...
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Analyst Virtual Briefing | IBM Chief Marketing Officer Study
IBMIBV
274 views
To introduce analysts to IBM's first-ever CMO Study -- "From Stretched to Strengthened" (http://www.ibm.com/cmostudy) -- IBM Global Business Services (GBS) Analyst Relation...
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IBM 2011 Global CMO Study Compilation
IBMIBV
2,664 views
CMOs from around the globe express their thoughts on the evolving role of the Chief Marketing Officer producing this short video of highlighted ideas.
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IBM 2011 CMO Study Video News Release
IBMIBV
2,788 views
IBM releases its inaugural 2011 Global Chief Marketing Officer Study with insights from 1,734 CMOs, spanning 19 industries and 64 countries. How prepared are CMOs to manage...
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IBM 2011 Global CMO Study- Banamex: Social CRM
IBMIBV
160 views
Mercedes Lopez Arratia, Head of Digital Marketing and Premium Marketing at Banamex, finds that social media is a new way to do marketing and communications. Banamex has cre...
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IBM 2011 Global CMO Study- Banamex: CMO Recommendations
IBMIBV
86 views
Mercedes Lopez Arratia, Head of Digital Marketing and Premium Marketing at Banamex, recommends that CMOs: get closer to "the numbers," learn to captivate your audience by l...
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About Institute for Business Value
The IBM Institute for Business Value has a worldwide presence and is comprised of more than 50 consultants who conduct research and analysis across multiple industries and functional disciplines.
http://www-935.ibm.com/services/us/gbs/thoughtleadership/
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The IBM Institute for Business Value has a worldwide presence and is comprised of more than 50 consultants who conduct research and analysis across multiple industries and functional disciplines.
http://www-935.ibm.com/services/us/gbs/thoughtlea...
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