IBM Energy & Utilities Industry

For decades, power was something the average person did not think much about... until it went out. And then it was all you thought about... until it came back. Not any more.

Climate change, rising energy prices and technology advances are all forces that have been reshaping the collective mindset of consumers, turning many from "passive ratepayers" to highly informed, environmentally conscious customers who want a role in using power. And now, with the emergence of the technologies that make smart grids possible, companies can provide their customers with the information and control they need to actually change their behavior patterns and reduce usage and costs.

Explore more on 'Ideas from IBM - Smart Utilites' at: http://www.ibm.com/ibm/ideasfromibm/us/smartplanet/topics/utilities/20081124/index.shtml?sa_campaign=message/ideas/leadspace/all/planetutilitiesflash

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