Gauge: The Marketing Barometer
Loading...
Uploaded videos
1-10 of 11-
What is the importance of measurement?
GaugeEvent
460 views
Susan Helstab, Executive Vice President of Marketing at the Four Seasons Hotels and Resorts, discusses the importance of ROI.
-
What are the challenges of aligning marketing with key business objectives?
GaugeEvent
507 views
Bobby Brittain, President, Sparkling Business Unit at Coca-Cola Canda and Dave Frederickson, VP of Corporate Communication at Hewlett Packard Canada, discuss the challenges...
-
What role does price play?
GaugeEvent
298 views
Larry Rosen, Chairman and CEO of Harry Rosen Inc. and Brian O'Mara, VP and Chief Marketing Officer at McDonald's Canada, discuss the role that price plays in marketing thei...
-
What is your approach to the recession?
GaugeEvent
112 views
Larry Rosen, Chairman and CEO of Harry Rosen Inc. shares the approach his company is taking during the current economic downturn.
-
Is it realistic to grow in a downturn market?
GaugeEvent
57 views
Dave Frederickson, VP of Corporate Marketing at Hewlett Packard Canada and Brian O'Mara, VP and Chief Marketing Officer at McDonald's Canada, share their views on growing i...
-
Is there an opportunity in a recession?
GaugeEvent
153 views
Bobby Brittain, President, Sparkling Business Unit at Coca-Cola Canada and Susan Helstab, Executive Vice President at the Four Seasons Hotels and Resorts, share their views...
-
BRIAN O'MARA: McDONALD'S RESTAURANTS OF CANADA
GaugeEvent
601 views
Watch Brian O'Mara, Vice President and Chief Marketing Officer of McDonald's Canada, discuss how McDonald's has remained recession resistant and the role that value plays.
-
LARRY ROSEN: HARRY ROSEN INC.
GaugeEvent
658 views
Larry Rosen, Chairman and CEO of Harry Rosen Inc., talks about the importance of good customer service, of dressing for success and how to keep your brand message on track.
-
DAVE FREDERICKSON: HEWLETT-PACKARD (CANADA) CO.
GaugeEvent
231 views
An interview with Dave Frederickson, Vice President of Corporate Marketing at Hewlett Packard at the April 21 Gauge event. Listen as he shares his strategies and views on c...
-
SUSAN HELSTAB: FOUR SEASONS HOTELS AND RESORTS
GaugeEvent
3,480 views
An interview with Susan Helstab, Executive Vice President of Marketing at the Four Seasons Hotels and Resorts, on the guiding principles of preparing for a recession and ho...
About Gauge: The Marketing Barometer
Gauge is a partnership between Canadian Business Magazine, IMI International and Cossette Communication Inc.
Conducted annually, Gauge is a marketing report that acts as a barometer of the marketing industry in Canada.
The report digs deep into the issues, challenges and trends in marketing, looks at the impact they'll have on business and reveals how you can take advantage of them.
Find out what CEOs and Senior Marketing Decision makers across Canada think about:
* Marketing in a recession
* Priorities for building business
* Importance of ROI in marketing
* Outlook for marketing moving forward
Gauge is a partnership between Canadian Business Magazine, IMI International and Cossette Communication Inc.
Conducted annually, Gauge is a marketing report that acts as a barometer of the marketing industry in Canada.
The report digs deep ...
Play all(11)