For Fall/Winter 2013, we wanted to take it back to the East Coast, keeping that "sprezzy but messy" look we've perfected, but also give a loving nod to that "Upstate Chill" that makes American Sportswear so special during the winter months. Still keeping food on our mind (read: obsessing about it), we decided to get closer to the product and manufacturing side, just as we do when we work on our own collection. To find this "Upstate Chill" we traveled as far north as ... Brooklyn. Yeah yeah, we know what you're thinking and it doesn't matter. The amount of passion, knowledge and cool we found in BK was insane. Check out Brooklyn Luxè, our considered collaborations with with local artisans of Brooklyn, NY.
The Style Notes are a collection of four short video guides where Michael Bastian has selected four key items from the FW13 GANT by Michael Bastian collection that are familiar but just a little bit better. They are the Navy Blazer, the Shetland Suit, the Flannel Shirt, and the Cargo Pant. In these Style Notes, he tells us in his own words what he loves about each item, his thoughts on their design, and how to style and wear each piece.
Introducing It's About A Girl, the new web series written, directed, and starring award-winning filmmaker and MTV star, Andrew Jenks. The series chronicles the fantasy vs. reality scenario of a usually timid main character, played by Jenks, as he decides to "go for it" with a series of intimidating, smart, and beautiful women, answering the question on every man's mind - "What If...?" Often explored through his imagination, viewers follow an evolving journey from flirtatious first encounters to first dates to a life-altering proposal. The series also shows the far less fantasized version of events, where Andrew suffers rejection and loss. Jenks' main love interest is played by actress and YouTube sensation Taryn Southern.
Andrew is wearing GANT Rugger exclusively throughout the film as he explores his 'Fantasy' vs 'Reality' of finding the girl of his dreams. Check back here every Tuesday morning as each new chapter is released in the 8 part series. You can also follow along on Twitter and Instagram by using the hashtags #JenksInLove and #GantRugger.