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Fuld War Game 2011: Designer Foods -- Figuring out the consumer "hot buttons"
FuldCompany
90 views
Todd Abraham, one of the game's judges and VP Research & Nutrition for Kraft asks the teams to consider if any of the big food companies truly figured out what consumers wa...
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Fuld War Game 2011: Designer Foods -- How do you ensure consumers will not overdose?
FuldCompany
113 views
In this scene, witness how the GSK team had to face a challenge with its "GSK Inside" strategy: How do you limit or manage dosing? How can you ensure that the consumer wil...
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Fuld War Game 2011: Designer Foods -- Need for Companies to Make Public Health Case
FuldCompany
77 views
Sarah Roller, a game judge and Managing Partner and Chair of Kelly, Drye & Warren's Food & Drug Law Practice, urged all the teams to find ways to consider products in their...
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Fuld War Game 2011: Designer Foods -- Nestlé Curing Alzheimer with Food
FuldCompany
262 views
In this scene, the Nestlé team developed a future strategy for its company with a goal to cure or reduce the impact of serious medical conditions, such as diabetes and Alzh...
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Fuld War Game 2011: Designer Foods -- GSK Inside...Really?
FuldCompany
80 views
In this scene from the Designer Foods War Game, the GSK team presents a strategy where it inserts one of its successful drugs, such as weight-loss supplement Alli®, directl...
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Fuld War Game 2011: Designer Foods -- Will Danone Hit a Wall?
FuldCompany
169 views
In this clip - Witness the Danone team, representing the producers of a very successful yogurt-based nutraceutical product, Activia, facing an uphill battle against a barra...
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Fuld War Game 2011: Designer Foods -- Abbott team defends its marketing plan
FuldCompany
207 views
In this clip - The Abbott team, representing a company with a long history in the nutraceutical niche, presents its marketing plan to reach a broader consumer market but en...
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Fuld War Game 2011: The Battle for Designer Foods (Event Overview)
FuldCompany
667 views
Fuld & Company runs 7th Annual National War Game and offers predictions on the nutraceuticals market.
The Annual Strategy War Game National Championship, "The Battle for...
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Fuld War Game 2010: The Battle for China's Smart Grid (Event Overview)
FuldCompany
1,436 views
Strategic intelligence firm, Fuld & Company, runs 6th Annual National War Game and offers predictions on China's Smart Grid
The Annual Strategy War Game National Champio...
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Fuld War Game 2010: China Smart Grid -- Judge Denis Simon on China Fluidity
FuldCompany
128 views
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