Erik Posthuma

There will be three categories:

1. Exploring the intersection between customer and brand, between online and offline. And how this convergence leads to happier stakeholders. (70%)

Check out more about this at http://www.experienceengineer.com

2. Creative outlet for when my guitar feels like playing me. (10%)

3. Miscellaneous.....that's right...random stuff. (20%)

Does this go against my belief of niching yourself so you're actually really useful for anyone? Yes. Do I care? No.

How do you tackle transplanting the various sides of your personality online anyway? Do you really want to create different accounts for different shades of you?

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