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Duke University

One Day at Duke - extended cut

278 views 3 weeks ago
The "One Day at Duke" extended cut draws on more than a thousand photos, videos and messages that were submitted online by Duke community members worldwide on a single day -- April 19, 2013. On that day, Duke students, faculty, staff and alumni were invited to submit materials for the video on Twitter, Facebook, Instagram and other social media platforms using the tag #OneDayAtDuke. Submissions ranged from a photo of a wild horse near Duke's Marine Lab in Beaufort, N.C., to a snapshot of doctors meeting in Rwanda.

"We wanted this snapshot of Duke to be authentic and engaging, which is why we turned to social media and the wider Duke community," said Michael Schoenfeld, Duke's vice president for public affairs and government relations. "Duke is about momentum and action, something the One Day at Duke project captured better than any script could have done."

Denise Haviland, executive director of the Office of Marketing and Strategic Communications at Duke, was the executive producer of the spot. James Todd, video manager in Duke's Office of News and Communications, produced the ad. It was edited by Carson Mataxis, senior visual media producer in University Development and News and Communications. Freelance videographers Stephen Garrett and Tyler Northrup joined Todd and Mataxis in capturing key shots.

Promotion of the #OneDayAtDuke online campaign was led by Cara Rousseau, social media manager in Admissions and News and Communications.

The music in the commercial is from the Durham-based band LiLa and was recorded live by Julian Jacobson '13 and the Duke student record label Small Town Records.

Numerous Duke staff, faculty and students helped facilitate the production of the video.

The voice over is below in quotes, accompanied by the stats in brackets:

"In just one day at Duke, thousands of students from all over the world"
[14,600 students from 127 countries]
"gather at one of the world's leading universities"
[Consistently ranked among the Top 10 universities in the nation]
"to study with leading scholars"
[8:1 faculty-student ratio]
"to share their experiences"
[79 residential living groups]
"to learn by doing"
[50% of undergraduates who participate in faculty research]
"to grow"
[10 highly ranked graduate and professional schools]
"to help others heal"
[Duke Hospital consistently ranked among the best in the nation]
"and to expand their own horizons."
[50 student arts organizations]
"A place where opportunity is affordable"
[50 percent of undergraduates receive financial aid]
"Where students soar"
[13 NCAA National Championships / 98% student-athlete graduation rate]
"across borders"
[300+ partnerships with international institutions]
"to make a difference in the world"
[75 percent of students pursue service-learning opportunities]
"all at one university"
[153,971 alumni / in 153 countries]
"In just one day at Duke."

Thank you to the Duke students that lent their voice to this piece:

Line: "In just one day at Duke"
Name: Phil Watson
Class of 2014
Hometown: Fort Worth Texas
Major: Theater and Classics

Lines: "thousands of students from all over the world" "to share their experiences" and "Where students soar"
Name: Nikki Rigl
Class of 2014
Hometown: Miami, Florida
Major: Psychology and Theater

Lines: "gather at one of the world's leading universities" "to grow" and "A place where opportunity is affordable"
Name: Ashley Long
Class of 2014
Hometown: Little Rock, AR
Major: Theatre Studies and Biology

Lines: "to study with leading scholars" "and to expand their own horizons." and "to make a difference in the world"
Name: Michael Frederick Myers Jr.
Class of 2015
Hometown: Denver, Colorado
Major: Theater Studies and Philosophy

Line: "to learn by doing"
Name: Cullen Burling
Class of 2016
Hometown: Monroe, Connecticut
Major: Cultural Anthropology and Theater Studies

Lines: "to help others heal" and "In just one day at Duke."
Name: Tierney Maray
Class of 2017
Hometown: Sydney, Australia
Major: Undecided

Line: "across borders"
Preferred Name: Roxana Martinez
Class of 2015
Hometown: Hialeah, FL
Major: Global Health and Theater Studies

Line: "all at one university"
Preferred Name: Justin Paley
Class of 2017
Hometown: Warren, NJ
Major: Religion and History
Read more
The "One Day at Duke" extended cut draws on more than a thousand photos, videos and messages that were submitted online by Duke community members worldwide on a single day -- April 19, 2013. On that day, Duke students, faculty, staff and alumni were invited to submit materials for the video on Twitter, Facebook, Instagram and other social media platforms using the tag #OneDayAtDuke. Submissions ranged from a photo of a wild horse near Duke's Marine Lab in Beaufort, N.C., to a snapshot of doctors meeting in Rwanda.

"We wanted this snapshot of Duke to be authentic and engaging, which is why we turned to social media and the wider Duke community," said Michael Schoenfeld, Duke's vice president for public affairs and government relations. "Duke is about momentum and action, something the One Day at Duke project captured better than any script could have done."

Denise Haviland, executive director of the Office of Marketing and Strategic Communications at Duke, was the executive producer of the spot. James Todd, video manager in Duke's Office of News and Communications, produced the ad. It was edited by Carson Mataxis, senior visual media producer in University Development and News and Communications. Freelance videographers Stephen Garrett and Tyler Northrup joined Todd and Mataxis in capturing key shots.

Promotion of the #OneDayAtDuke online campaign was led by Cara Rousseau, social media manager in Admissions and News and Communications.

The music in the commercial is from the Durham-based band LiLa and was recorded live by Julian Jacobson '13 and the Duke student record label Small Town Records.

Numerous Duke staff, faculty and students helped facilitate the production of the video.

The voice over is below in quotes, accompanied by the stats in brackets:

"In just one day at Duke, thousands of students from all over the world"
[14,600 students from 127 countries]
"gather at one of the world's leading universities"
[Consistently ranked among the Top 10 universities in the nation]
"to study with leading scholars"
[8:1 faculty-student ratio]
"to share their experiences"
[79 residential living groups]
"to learn by doing"
[50% of undergraduates who participate in faculty research]
"to grow"
[10 highly ranked graduate and professional schools]
"to help others heal"
[Duke Hospital consistently ranked among the best in the nation]
"and to expand their own horizons."
[50 student arts organizations]
"A place where opportunity is affordable"
[50 percent of undergraduates receive financial aid]
"Where students soar"
[13 NCAA National Championships / 98% student-athlete graduation rate]
"across borders"
[300+ partnerships with international institutions]
"to make a difference in the world"
[75 percent of students pursue service-learning opportunities]
"all at one university"
[153,971 alumni / in 153 countries]
"In just one day at Duke."

Thank you to the Duke students that lent their voice to this piece:

Line: "In just one day at Duke"
Name: Phil Watson
Class of 2014
Hometown: Fort Worth Texas
Major: Theater and Classics

Lines: "thousands of students from all over the world" "to share their experiences" and "Where students soar"
Name: Nikki Rigl
Class of 2014
Hometown: Miami, Florida
Major: Psychology and Theater

Lines: "gather at one of the world's leading universities" "to grow" and "A place where opportunity is affordable"
Name: Ashley Long
Class of 2014
Hometown: Little Rock, AR
Major: Theatre Studies and Biology

Lines: "to study with leading scholars" "and to expand their own horizons." and "to make a difference in the world"
Name: Michael Frederick Myers Jr.
Class of 2015
Hometown: Denver, Colorado
Major: Theater Studies and Philosophy

Line: "to learn by doing"
Name: Cullen Burling
Class of 2016
Hometown: Monroe, Connecticut
Major: Cultural Anthropology and Theater Studies

Lines: "to help others heal" and "In just one day at Duke."
Name: Tierney Maray
Class of 2017
Hometown: Sydney, Australia
Major: Undecided

Line: "across borders"
Preferred Name: Roxana Martinez
Class of 2015
Hometown: Hialeah, FL
Major: Global Health and Theater Studies

Line: "all at one university"
Preferred Name: Justin Paley
Class of 2017
Hometown: Warren, NJ
Major: Religion and History Show less

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