Featured Playlists
How to do Business - Business Basics
Seven sessions on the basics of running a business. Analyses the growth phases a business goes through and reviews different areas of business based on a balanced score card approach covering Innovation, sales and marketing, People, Metrics and Finance and Funding.
Social Media for real Companies
3 videos that explain how to work out a convincing narrative, construct the evidence to support it and use social media to hold conversations about it to attract the influential networkers who can refer you and leverage your abilities. One video about The Intelligent Garden Case study and two that use music to illustrate some basic marketing principles
Followed by an example of how these techniques can be applied to a specific example site - The Intelligent Garden
Followed by a musical look at what you have to do to build your brand
Horticultural Workforce
Video Case Studies describing examples of good practice in managing a workforce in the horticultural industry. From a SEEDA funded research, content and dissemination project
Punch Above Your Weight
Clips from talks on the ideas behind Punch Above Your Weight given to various audiences by Alan Rae.
Intelligent Garden - online case study
3 videos that describe how www.theintelligentgarden.com was set up to demonstrate Punch above your Weight principles. Video 1 tells how we built in in wordpress , Video 2 how we used social media to promote it and Video 3 is specific about the use of Twitter, Facebook and Amazon
Social Media for Academics
Videos from a workshop on how academics can use social media to promote their work. Features contributions from Dr Alan Rae, Dr Lisa Harris and Dr Lorraine Warren
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