DotBrandEvangelist's channel
Loading...
-
3 months ago
Analysis - Seven Use Cases and Benefits of a New gTLD
We have put together at Columbia Business School with our Center for Global Brand Leadership an analysis from what we have seen talking with each o...
DotBrandEvangelist
liked
-
3 months ago
Welcome to a dot Brand New World (ICANN new TLDs)
An informational video that explains the opportunities and challenges of owning and managing your own dot Brand TLD under ICANN's new gTLD program....
DotBrandEvangelist
liked
-
3 months ago
ICANN New gTLD Question: How much will a new TLD cost?
Columbia Business School Center on Global Brand Leadership. Who should invest in a dot Brand. ICANN new gTLD question: How much will a new TLD co...
DotBrandEvangelist
liked
-
3 months ago
ICANN new TLD costs and considerations for dot brand applicants
Columbia Business School Center on Global Band Leadership. ICANN Background and Goals of the New gTLD Program. New TLD costs.
Speaker Paul Twomey...
DotBrandEvangelist
liked
-
3 months ago
Will the number of new TLD applications affect the decision process?
ICANN net gTLD Question: Will the number of new TLD applications affect the decision process?
There is a window of a few months in which to apply...
DotBrandEvangelist
liked
-
3 months ago
-
5 months ago
-
-
8 months ago
The Last Advertising Agency on Earth
Join us on Oct 14th, 2012 for the discussion. http://www.etaevent.com
A short film about what the future of advertising might look like. Produced...
DotBrandEvangelist
commented:
-
8 months ago
Brand Building Must Give Way to Hard Sell During Recession
NEW YORK (YouTube.com/AdAge) -- The best strategy for ad agencies in the recession is to anticipate and support their client's likely desire to shi...
DotBrandEvangelist
commented:
Great ad agencies and brand builders know that they can't shrink their way to staying great.... especially now that ICANN has re-written the rules of branding for the web. Clients need agencies to apply a new Dot Brand Imagination...
Afilias has created an informational video and e-book for Bra...
-
8 months ago
What Is Branding?
Branding? We don't need no stinkin' branding.
www.ahundredmonkeys.com
DotBrandEvangelist
commented:
Great video - however, what happens to these definitions of branding - now that ICANN has re-written the rules of competition and branding for the Internet?
Afilias has also created an informational video that explains the opportunities and challenges of owning and managing your own .Brand TLD...
-
8 months ago
The Definition of Branding
John Jantsch, author of Duct Tape Marketing offers this simple definition of branding for the small business.
DotBrandEvangelist
commented:
Great video (and book)... John, what happens to your definition of branding - now that ICANN has re-written the rules of competition and branding for the Internet?
Afilias has also created an informational video that explains the opportunities and challenges of owning and managing your own .Br...
-
-
8 months ago
Institute For Strategic Brand Leadership (KCM Holdings Corp)
(www.StrategicBrandLeadership.
com] KCM Group's intro video for the ISBL. Collaborative Networking, Strategic Consulting & Design, Media & Marketing...
DotBrandEvangelist
commented:
Great video... Afilias has created an informational video that explains the opportunities and challenges of owning and managing your own .Brand TLD under ICANN's new gTLD program. Designed to educate (and generate qualified leads), this Afilias video is 3 minutes short and can be found at afilia...
-
8 months ago
The changing role of the Chief Marketing Officer
Craig Hayman, General Manager Industry Solutions, IBM Software Group, discusses the complexities of the Chief Marketing Officer.
DotBrandEvangelist
commented:
Good video, thanks... We can all learn from IBM.
How has the role of the CMO changed this week? To contribute to the dialogue...
ICANN just transformed how firms will interact with their brands. My firm Afilias created a new video for CMOs and Brand Builders to illustrate the new opportuniti...
-
8 months ago
Capturing New Markets by Stephen Wunker
New markets can power business growth, but to win them you need the right toolkit. Drawing on dozens of industry interviews, in-the-trenches person...
DotBrandEvangelist
commented:
Great video... The book is on target. Example: as a new Dot Brand Evangelist, we are using education to capture new markets. Afilias has created an informational video that explains the opportunities and challenges of owning and managing your own .Brand TLD under ICANN's new gTLD program. Desi...
-
8 months ago
Internet body approves use of new suffixes
The regulatory body that oversees internet domain names, the Internet Corporation for Assigned Names and Numbers (ICANN) has voted to revamp the na...
DotBrandEvangelist
liked
-
8 months ago
DotBrandEvangelist
commented:
Great news!
Afilias has created an informational video that explains the opportunities and challenges of owning and managing your own .Brand TLD under ICANN's new gTLD program. Designed to educate (and generate qualified leads), this Afilias video is 3 minutes short and can be found at afilias(...
-
-
8 months ago
Board Votes to Launch New Generic Top-Level Domains | 20 June 2011
ICANN Approves Historic Change to Internet's Domain Name System
DotBrandEvangelist
commented:
Great newsw!
Afilias has created an informational video that explains the opportunities and challenges of owning and managing your own .Brand TLD under ICANN's new gTLD program. Designed to educate (and generate qualified leads), this Afilias video is 3 minutes short and can be found at ww(dot)...
-
8 months ago
Dot Com Suffix Showing Its Age, ICANN Moves on
The Internet's governing body has voted to allow virtually unlimited new domain names based on themes as varied as company brands, entertainment an...
DotBrandEvangelist
commented:
Good video... we have created an informational video that explains the opportunities and challenges of owning and managing your own .Brand TLD under ICANN's new gTLD program. Designed to educate (and generate qualified leads), this Afilias video is 3 minutes short and can be found at afilias(dot...
About DotBrandEvangelist's channel
Great ad agencies know that they can't shrink their way to staying great.... especially now that ICANN has re-written the rules of branding for the web. Clients need agencies to apply a new Dot Brand Imagination...
Afilias has created an informational video and e-book for Brand Builders that ex...