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Do It Wrong Quickly: How the Web Changes the Old Marketing Rules

http://www.ibmpressbooks.com/bookstore/product.asp?isbn=0132255960

By Mike Moran.
Published by IBM Press.

The indispensable online marketing guide for every CMO, brand marketer, direct marketer, online marketing specialist, strategist, and entrepreneur.

For more information visit: http://www.mikemoran.com/

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DoItWrongQuickly

Latest Activity

Jan 25, 2008

Date Joined

Jan 25, 2008

About this user

Mike is an IBM Distinguished Engineer and Product Manager of IBM's OmniFind search software, which offers the security, scalability, and extensibility needed for enterprise search solutions. Prior to this position, Mike spent eight years in various positions at IBM's customer-facing Web site, ibm.com, most recently as the Manager of ibm.com Web Experience, where he led 65 information architects, Web designers, Webmasters, programmers, and technical architects around the world.

Mike is an expert in search marketing, search technology, publishing, Web personalization, and Web metrics, who regularly makes speaking appearances. Mike's previous apperances include Search Engine Strategies, AD:TECH, Consumer Reports WebWatch, OMMA East, and the Enterprise Search Summit. Mike also writes the Biznology newsletter and blog is the co-author of the best-selling Search Engine Marketing, Inc., and writes the search marketing column for Revenue Magazine.

In addition to Mike's broad technical background, he holds an Advanced Certificate in Market Management Practice from the Royal UK Charter Institute of Marketing. He is a member of the Search Engine Marketing Council of the Direct Marketing Association, and a charter member of the DMA's Interactive Marketing Advisory Board.

Age

Country

United States

Occupation

IBM Distinguished Engineer and Product Manager of IBM's OmniFind search software

Companies

IBM

Interests

Internet Marketing, Search Engine Marketing, Social Media, Web 2.0,

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