Discover card launched nationally in 1986 in a commercial during the 1986 Super Bowl with pioneering features such as cash rewards and no annual fee, which are now standard in the industry. The commercial told viewers: "Very few things cost you nothing to get and pay you back every day. But now the Discover card does." Discover is now a leading credit card issuer and electronic payment services company with one of the most recognized brands in U.S. financial services.
Discover card launched nationally in 1986 in a commercial during the 1986 Super Bowl with pioneering features such as cash rewards and no annual fee, which are now standard in the industry. The commercial told viewers: "Very few things cost you no...