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Digital Media Summit

Gary Vaynerchuck - Massive Change in Media marketing

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Described as the "King of Social Media", Gary Vaynerchuk is also a best-selling author and digital marketing visionary. From starting his video blog Wine Library TV, to hosting web talk shows and authoring 3 books, Gary has built a Twitter following of more than 1,000,000 people, all without a hit record or movie. In 2009 he launched VaynerMedia, an agency that helps Fortune 500 companies find their social media voices and build their digital brands, and this is where he now focuses most of his attention.

Gary appeared on-stage at the 2014 Digital Media Summit on May 7, during Canadian Music Week, grabbing the crowd's attention with a powerful and passionate presentation about marketing in the digital age. While acknowledging the shortcomings of current marketing ("Marketers ruin everything!"), he talks about staying ahead of the curve technologically, the "youthification" of society, battling for attention, and how he spends all his creative time "in two places -- the clouds and the dirt, nothing in between." As he states, presciently and unequivocally, "The internet has just begun ... this is the second Industrial Revolution."
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