DCM worked with innovation consultancy Fearlessly Frank and their long-time collaborator, renowned artist and designer Daniel Eatock, to help co-create the new idents to bring the dynamic, emotive power of cinema to life. Production and post was managed by INTRO and the sound mix was handled by Jungle.
The idents have been specifically created for the big screen with tailored surround sound audio and dramatic cinema-quality visual content to entertain the audience. They serve as a sensory overload, coming from the idea that cinema is "the most emotionally impactful medium on earth".
Initially based around three emotions -- Amazement, Laughter and Suspense -- the idents can also be planned dynamically by film, genre, time of day, showing, target audience and more, demonstrating the enhanced flexibility offered by digital cinema