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Name:
Lee National Denim Day
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11,780
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Joined:
Aug 3, 2007
Latest Activity:
8 months ago
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Since its first year and the initial dream of raising $1 million in a single day, Lee National Denim Day has now raised $83 million for the fight against breast cancer. This year, Mike Rowe is the celebrity ambassador for Lee National Denim Day. Mike is passionate about the cause as his mom, Peggy, is a 14 year breast cancer survivor. Together they are doing their part to help raise millions to fund the Women's Cancer Programs of The Entertainment Industry Foundation (EIF) and the Cancer Support Community.
About Me:
Since 1996, together we have raised more than $83 million for the fight against breast cancer. Participants nationwide wear denim on Denim Day, a designated Friday in October, and make a contribution to the Women's Cancer Programs of EIF. The underlying concept behind the program is simple -- by convincing enough people to take one small step, together we reach an incredible goal.
With the help of Lee's new celebrity ambassador, Mike Rowe, Lee Jeans is refreshing the program for 2011. In order to raise more money for the fight against breast cancer than ever before, Lee Jeans is asking everyone to donate what they would spend on a pair of jeans to help fight breast cancer and participants are still encouraged to wear jeans to work to show their support for Denim Day on October 7, 2011.
Country:
United States
Occupation:
breast cancer research and advocacy
Companies:
Lee Jeans, The Women's Cancer Programs of the Entertainment Industry Foundation, National Breast Cancer Coalition
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