Cars.com President Mitch Golub shares insight on the changing automotive landscape, mobile shopping trends and tips for what retailers can do to adapt to new consumer behavior.
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In the auto industry, digital media has disrupted everything, and the decisions that once took place in your showroom are now happening in living rooms as shoppers browse on tablets: at work where shoppers go online to compare their options; and everywhere in between as smartphones keep shoppers constantly connected to inventory, reviews and advice.
Everyone is an expert, and even if they never tell you they used the internet to shop, right now 90% of your customers are doing their homework online, and 4 in 5 are using their smartphones to decide what they'll buy, how much they can spend, and even who they'll do business with.
The facts are clear... if you're - not doing everything you can to stand out on digital platforms, you likely won't even land in a shopper's consideration set, let alone be chosen as the store they visit to make a deal.
We know you can't afford to lose in these moments, and we're committed to making sure you don't. We keep ahead of the consumer curve, so you don't have to, and our solutions keep you in front of the shoppers throughout their digital journey, wherever it may take them. Our goal is to make sure that when it comes time for them to buy, you've had a chance to make it on their short-list. We know you need a partner that can help you influence shoppers' decisions before it's too late, and we want to show you how.
We've seen first-hand how shoppers have evolved and we're constantly adapting based on their journey. We'd love to share what we've learned to help guide your digital marketing and regain your influence online. We want to make sure you have a seat at the table when shoppers are weighing their options, even if that happens to be a kitchen table.