DaveBuerger's Channel

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Ghostwriter Says - Writing a Blind Case Study DaveBuerger 89 views Customer testimonials are powerful collateral for selling. And somewhat rare. Too often a customer will allow you to tell their story only if you don't say their name! T...
Ghostwriter Says - Jarring Expectations Is Bad for Video DaveBuerger 50 views Ghostwriter Says jarring expectations is bad for video. Each communications vehicle sets unique expectations. Video is a two-edged sword. Good video is a powerful persuade...
Ghostwriter Says - Writing in PowerPoint DaveBuerger 148 views PowerPoint is a pillar of business communication - and a true friend for presenters. And not just for speeches! By using the PowerPoint Notes feature, you can extend its ...
Ghostwriter Says - Lede Before Tagline DaveBuerger 47 views Pick a metaphor. Chicken before egg. Cart before horse. There'd be NO story without the company. But pushing company before story INTERRUPTS the lede. You've got mere secon...
Ghostwriter Says - Writing to a Government Buyer DaveBuerger 46 views Ghostwriter Says: Dave Buerger describes tips for writing hi-tech marketing collateral to government buyers.
Ghostwriter Says - How to Abuse a Case Study DaveBuerger 37 views Ghostwriter Says: Dave Buerger describes how hi-tech marketers can abuse a case study. Tips on how to make a case study connect with prospects by making your user a star.
E-scripts for Web Videos DaveBuerger 56 views Dave Buerger on writing e-scripts for marketing IT with video or animation on the web. Includes effects.
Ghostwriter Says - Use Video to Market IT DaveBuerger 32 views Ghostwriter Says: Use Video to Market IT, by Dave Buerger. Includes effects.
Speeches with PowerPoint DaveBuerger 65 views Dave Buerger on making PowerPoint slides for speeches. Excludes on-screen bullet points.
Speeches with PowerPoint DaveBuerger 121 views Dave Buerger on making PowerPoint slides for speeches. Includes on-screen bullet points for satirical emphasis.

About Ghostwriter Says

Ideas for writing better hi-tech marketing collateral

davebuerger.com

Created by

DaveBuerger

Latest Activity

Apr 15, 2011

Date Joined

Oct 17, 2008

About this user

Ghostwriter (1994 to present) -- Created quality marketing collateral copy for more than 90 hi-tech companies and industry trade associations. See my website for details and video - http://www.davebuerger.com

Columnist (1987 to 1996) -- Wrote hundreds of weekly and bi-weekly featured opinion columns in InfoWorld, LAN Times, Communications Week, and Network World, and won First Place in the New York Business Editors Journalism Awards for "Editorial/Opinion" writing.

Journalist (1988 to 1994) -- An executive editor at InfoWorld where I ran the test center and networking coverage. Editor in chief of LAN Times, and editorial director of NetWare Technical Journal and Selling Red. Editor in chief of Communications Week. While at InfoWorld, won "Best Software Review" award from the Computer Press Association. While editor in chief, both publications won runner-up for the Computer Press Association's "Best Computer Newspaper circulation over 100,000" award.

IT Manager (1984 to 1988) -- Managed maiden deployment of personal computing technology at Santa Clara University, including 1,000 PCs and multiple networks.

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