http://www.daffys.com

In October, Daffy's NYC pushed a groundbreaking viral ad at the Zeigfield theater where the movie performers came out and danced in front of a live audience, shocking the movie goers with a live viral presentation of the commercial preview they were watching on screen. This video shows how the dancers had to run from behind the screen to the audience to match the action.

LONGER VERSION OF VIDEO is here: http://www.youtube.com/watch?v=5L3MCXEM8fE
30 SECOND VERSION is here: http://www.youtube.com/watch?v=06o20X6IVco

The New York Times wrote: "The discount retail chain Daffy's staged such live performances over the weekend at the Ziegfeld Theater in Midtown Manhattan before screenings of the new film Amelia. In a campaign by Johannes Leonardo in New York, part of WPP, dancers acted out how shoppers try on clothes in what was called Fitting Dance." (less info)