The Power of Direct: Relevance. Responsibility. Results.

The Direct Marketing Association is the leading global trade association of business and nonprofit organizations using and supporting direct marketing tools and techniques.

DMA advocates industry standards for responsible marketing, promotes relevance as the key to reaching consumers with desirable offers, and provides cutting-edge research, education, and networking opportunities to improve results throughout the entire direct marketing process. Founded in 1917, DMA today has more than 3,600 members from the US and 46 other nations, including the majority of companies listed on the Fortune 100.

The Direct Marketing Association (DMA) is the world's largest marketing association, leading the way in an ever-changing world of multichannel marketing. Through educating marketers on the latest ideas and technologies, to advocating for the industry in the nation's capital, to bringing the community together for events and conferences, we're creating measurable opportunities and real results for our corporate, nonprofit, and individual members.

Innovative, accessible, forward-thinking, and adaptive—we work every day to increase your market ability.