Dallas-Fort Worth AMA Chapter
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Profile - Bell Helicopter (AMA Speaker - June 26)
DFWAMA
1,503 views
This profile showcases some of the commercial and military products offered by Bell Helicopter. On Thursday, June 26, Scott Fitzgerald, VP, Marketing & Sales for Bell will ...
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McKinsey on Marketing - David Court, Managing Director
DFWAMA
3,060 views
What's the future for marketing and what should CMO's be doing in these challenging times to maximize ROI, while justifying their marketing spend.
(Mr. Court will be speak...
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Weatherford International - AMA Marketer of the Year
DFWAMA
12,958 views
Weatherford International, the 4th largest oil and gas services company worldwide, is profiled in this video after being named "Marketer of the Year" by the Houston AMA for...
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Steve Springfield, Frito Lay & DFW AMA
DFWAMA
255 views
As a preview to his presentation to the DFW AMA Chapter on April 24, Steve
talks about the value of a speaker preview before a program.
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Point-of-Purchase - Consumer Decisions in the Store
DFWAMA
9,642 views
Catch insights on point-of-purchase considerations that he and Frito-Lay weigh as they consider consumers buying products at retail.
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The Moment of Truth - Consumer Purchase Decision
DFWAMA
2,468 views
Hear Stephen Springfield from Frito-Lay talking about the moment of truth when a consumer makes a decision to buy or not buy a product.
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Bryan Flanagan - Talks Tiger Woods & Stevie Wonder
DFWAMA
2,197 views
Bryan Flanagan, Director, Corporate Training, Zig Ziglar Corporation, talks about having a plan and the value of setting goals.
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Building Brands with Experiential Marketing - Dax Callner
DFWAMA
3,934 views
As a prelude to his presentation to the DFW AMA Chapter (www.dfwama.com) on 2/28, Dax Callner, SVP, Jack Morton Worldwide,outlines his thoughts on experiential marketing.
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Profile: Jack Morton Worldwide
DFWAMA
2,296 views
Catch a glimpse of the brand building "experiential" work JMW does for Ebay, Microsoft, General Motors and others including the opening ceremonies to the 2004 Summer Olympi...
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Crafting the Right Sales Message
DFWAMA
128 views
Maura Schreier Fleming, from Best@Selling, speaks to crafting the right sales message. See her 1/25 in Dallas at the American Marketing Association Mastering Sales Seminar.
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