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Measuring Search Marketing Programs
DBESEM
103 views
Marc Engelsman discusses SEMPO's 2010 State of Search Survey and shares insights about the way marketers are setting goals and measuring the success of findability marketin...
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America East Insights
DBESEM
72 views
Veronica Fielding describes her experience speaking at America East in March 2010
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social media whys and hows
DBESEM
62 views
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Veronica Fielding MENG Presentation
DBESEM
115 views
Veronica Fielding of Digital Brand Expressions discusses current trends in search marketing and the ways that brands are incorporating it into the marketing mix.
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Veronica Fielding - MENG Presentation
DBESEM
17 views
Veronica Fielding of Digital Brand Expressions discusses the metrics and measurements possible with different types of search marketing campaigns.
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Veronica Fielding MENG Presentation
DBESEM
21 views
Veronica Fielding of Digital Brand Expressions presents a short overview of search marketing and discusses some of the confusions surrounding the term "search engine market...
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Marc Engelsman Casual Connect Europe 2009
DBESEM
67 views
Marc Engelsman of Digital Brand Expressions discusses strategies for using marketing dollars to get the most ROI in the current economic downturn.
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Helping Search Engines Understand Your Site
DBESEM
64 views
Deepa Maran, Group Manager of Technical Services at Digital Brand Expressions, discusses tips and techniques for making sure search engines understand and value your website.
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Reporting & Scorecarding - Benchmarking
DBESEM
88 views
Marc Engelsman talks with the audience at SMX East on October 8, 2008, on the topic of reporting and scorecarding for search marketing. In this clip, hear Marc discuss the ...
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Reporting & Scorecarding - Keyword Search Frequencies
DBESEM
38 views
Marc Engelsman talks with the audience at SMX East on October 8, 2008, about reporting & scorecarding for search marketing. In this clip, hear Marc discuss the need for sea...
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