Conversational Capital
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Continuity and Your Brand's Success
ConvCapital
199 views
One key driver of Conversational Capital is your brand's ability to provide a continuous brand experience across the board. The authors elaborate.
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Endorsement
ConvCapital
143 views
"Endorsement is a challenge to producers." Using Schwartz's smoked meat deli in Montreal as an example, the authors of Conversational Capital elaborate on endorsements' imp...
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The Power of Myth
ConvCapital
200 views
How can Myth impact your brand in a positive way?
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The Importance of Tribalism
ConvCapital
151 views
The authors of Conversational Capital elaborate on why tribes are integral to brand success.
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The Appeal of Exclusive Product Offering
ConvCapital
58 views
People respond well to a brand that offers them a product they are unable to find elsewhere, or a service that is totally personalized.
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How Rituals Are Important to Business
ConvCapital
141 views
The Authors speak about rituals and the role they play in business.
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The Authors Explain Relevant Sensory Oddity
ConvCapital
66 views
The Authors of Conversational Capital emphasize that RSO is all about connecting with consumers in a relevant way.
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The Authors Explain Icons
ConvCapital
48 views
Bertrand, Tony and Eric go over one of the Eight Engines of Conversational Capital
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Obamamania Hits Miami
ConvCapital
99 views
Eric was in Miami when it was announced that Barack Obama is the new President Elect.
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Conversational Capital versus Buzz
ConvCapital
99 views
Bertrand speaks at the Infopresse Conference October 1, 2008. Thanks to ihaveanidea.org for the footage.
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