Carlo Gavazzi and Turck teach Control Engineering's Mark T. Hoske about capacitive and inductive proximity sensors at the Design & Manufacturing Midwest show. Learn more at the www.controleng.com s...
Brit Buchanan, Marketing Manager and Leonard Salamida, Application Engineer, Thomas & Betts
-Eliminating bias and jargon from marketing communications
-Understanding how engineers create and under...
Rob McGreevy, Vice President of Operations, Information and Asset Management, Invensys/Software
-Market dynamics and changes
-Results oriented marketing for new products
-Barriers & opportunities
Maryanne Steidinger, Director, Product Marketing, Operations, Asset Management and Information, Invensys Operations Management
-What is an integrated marketing campaign?
-What are the foundational...
Rich Thompson, Vice President of Marketing, ITW Welding North America
-The importance of leading with a true brand strategy vs. -feature/benefit product strategy
-How brands are either built or de...
-Why content is (still) King
-Aligning navigation with user intent, and using research to influence what you think
-Designing with content in mind
-The challenges of marketing to engineers
-What today's successful integrated marketing campaign looks like
-Case study: A campaign that worked well for ABB
-The latest in content marketing research
-How B2B companies and those that target engineers can leverage content marketing to find and retain more customers
-Great content marketing examples in ac...
- Why social media for automation suppliers?
-Understanding the correct approach to social media marketing with your engineering audience
- How we connect with manufacturers through social media ...
- Running a successful dynamic integrated program
- Knowing your audience
- How do you choose the right media channels to get the best ROI?
- Best practices in campaign strategy, implementation and...
-What is social media?: Busting social myths
-Putting the right social media strategy into context
-Implementation: Putting Strategy into Action