New Forms of Advertising (Communication 320)

Cornell University
Comm 320: New Media and Society

Sami Greenberg
Garrett Bernstein
Ian Ward
Kevin Mendel

MAIN TOPIC: VIRAL MARKETING

Other Topics:
--Political Advertising
--Target Marketing
--Google Advertising

********************************************
Watch the My Top Video playlist to see our discussion regarding viral marketing.

Check out the Literature Review in our video "New Forms of Advertising". Please pause the video to view each resource. These resources are intended as a starting point for anyone interested in researching the topic of New Forms of Advertising.
(Note: The Lit Review can be found in text in the "Bulletins" section of the channel.)

Check out the extra playlists for a compilation of YouTube videos relating to the other topics.
********************************************

less