The ComBlu Sweet Spot
- Specialize in creating community-based WOM programs
- Determine best community strategy: build, buy or rent
- Identify customer evangelists and influencers
- Activate them as a channel of influence that impacts loyalty and affinity
- Measure impact on sales, reputation or mission
- Generates ROI ≥ 300%
The ComBlu Sweet Spot
- Specialize in creating community-based WOM programs
- Determine best community strategy: build, buy or rent
- Identify customer evangelists and influencers
- Activate them as a channel of influence that impacts loyalt...