Choice 96.9 began broadcasting in March 1990 from inner London as Britain first 24 hour soul music station. In May 2000 Choice 107.1 was launched to north London to a potential audience of 6 million. CHOICE FM is London's only true urban music station attracting a young, vibrant audience who live life to the full in every way be it out partying at the hottest clubs or buying the biggest names in fashion. CHOICE FM keeps its listeners up to date with the latest RnB and Hip-Hop they're loving the depth and diversity of a playlist that includes artists such as Eminem, Justin Timberlake, 50 Cent, Destiny Child and a whole host of UK talent including Lemar, Jamelia, Fun'dmental 03, Nathan, Sway, Kano and Dizzee Rascal. 12 YEARS OF CHOICE EVENTS: Depending on how old you are, you will remember Choice FM to be the first to bring the likes of Usher (when he was 15), Jodeci, Blackstreet, 112 and IMX to the UK... And to date we can also add to our events portfolio some of the greatest RnB & Hip Hop acts, check out the photo's below... and watch out for some great co-pros and radio partnerships too as Choice will be working with some of the UK's best promotions. For Party bookings, email events@choicefm.com or visit www.choicefm.com.whatson.