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BrandSquare

Can a Package Show it Understands the People Who Buy It?

113 views 1 month ago
In this Live Session, SGK's Global Chief Creative Officer, Lor Gold, explores a new, interactive role for today's packaging. More than a container, the package is the brand's most elemental touchpoint. By embodying a deep understanding of the consumer, the package can empower the consumer, giving buyers a reason to care. Learn how brands are designing empathy, utility and affiliation into the package -- and transforming the entire marketing ecosystem in the process Show less
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