Lots of attention for Bayer in the Big Apple: As part of its three-day Science For A Better Life interactive experience at historic Grand Central Terminal in New York. The world-touring exhibit embodies Bayer’s mission and demonstrates how the company improves the quality of life for people worldwide.
An airship with the Bayer cross and mission statement in large lettering will head for destinations in many parts of the world. It has been seen for the first time at the Financial News Conference. The Bayer Airship will be traveling to the world's great cities in the company's anniversary year: Scheduled stops on the tour include Sydney, New York, Tokyo, Rio de Janeiro and Johannesburg.