BRITEConference
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BRITE '09 Jazz Interlude and Video Montage
BRITEConference
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Creativity and emotion are important parts of the innovation process. So, as part of the BRITE '09 conference on brands, innovation and technology, our host, David Rogers a...
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SCHMITT on Big Think Strategy
BRITEConference
574 views
SCHMITT discusses Big Think Strategy in the context of the challenges that Starbucks is facing. This is an excerpt from a talk by Prof. Bernd Schmitt at the BRITE '08 confe...
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SCHMITT on "Killing the Sacred Cows"
BRITEConference
325 views
Every organization takes certain assumptions for granted—and never questions them. SCHMITT argues that it is key for innovation to kill these sacred cows. This excerpt is f...
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SCHMITT at SAP
BRITEConference
71 views
SCHMITT participates in a roundtable discussion with SAP executives on technology branding. Prof. Bernd Schmitt is the faculty director of the Center on Global Brand Leader...
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GE -- Innovation at Work
BRITEConference
1,426 views
GE -- Innovation at Work
Patia McGrath,
Global Director of Innovation and Strategic Connections, GE
The Center on Global Brand Leadership at Columbia Business School hos...
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The Best of BRITE '08
BRITEConference
197 views
The Best of BRITE '08
David Rogers, Director, the Center on Global Brand Leadership
The Center on Global Brand Leadership at Columbia Business School hosted the BRITE '...
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BRITE Jury Award for Big Thinker
BRITEConference
225 views
BRITE Jury Award for Big Thinker
Marty Homlish, Global Chief Marketing Officer, SAP
The Center on Global Brand Leadership at Columbia Business School hosted the BRITE ...
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Cisco -- Innovation and the I-Prize
BRITEConference
169 views
Cisco -- Innovation and the I-Prize
David Hsieh, Senior Director, Corporate Marketing, Cisco Systems
The Center on Global Brand Leadership at Columbia Business School ...
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Fear, Greed, and Disruption in New Media
BRITEConference
216 views
Fear, Greed, and Disruption in New Media
Jeff Pulver, Chairman and Founder, Pulver.com
The Center on Global Brand Leadership at Columbia Business School hosted the BRIT...
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The Explosion of Online Video
BRITEConference
74 views
The Explosion of Online Video
Steve Rosenbaum, Founder and CEO, Magnify.net
The Center on Global Brand Leadership at Columbia Business School hosted the BRITE '08 confe...
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About BRITEConference
BRITE will bring together big thinkers from business, technology, media, and marketing to discuss how technology and innovation are transforming the ways that companies build and sustain great brands. For more information, go to www.BRITEConference.com
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BRITE will bring together big thinkers from business, technology, media, and marketing to discuss how technology and innovation are transforming the ways that companies build and sustain great brands. For more information, go to www.BRITEConferenc...
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