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Selective distribution - defined
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Selective distribution is where a brand can be purchased only through a number of key outlets in a geographic trading area. - created at http://www.b2bwhiteboard.com
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Exclusive distribution - defined
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Exclusive distribution is where a brand can be purchased only through one distributor in a geographic trading area. - created at http://www.b2bwhiteboard.com
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Intensive distribution - defined
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intensive distribution means that a brand can be purchased through as many outlets as possible in a given geographic trading area. - created at http://www.b2bwhiteboard.com
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The art of wisdom
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According to Confucius, wisdom can be learned by three methods: Reflection (the noblest), imitation (the easiest) and experience (the bitterest). - created at http://www.b2...
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The art of reflection
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The art of reflection is the active and on-going practice of thinking on material, problems, situations, and experiences and their meaning and relation to self. - created a...
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Distribution channel design
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Distribution channel design - refers to decisions associated with developing new marketing channels where none have existed before, or to modifying existing channels. - cre...
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Purchasing - defined
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Purchasing - can be defined as the process of acquiring resources and capabilities for a company from outside suppliers. - created at http://www.b2bwhiteboard.com
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Sales potential - defined
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Sales potential identifies what one particular firm could sell in products or services if it applied maximum marketing effort. - created at http://www.b2bwhiteboard.com
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Market potential - defined
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Market potential - can be defined as the maximum units of a defined product or service capable of being purchased within a designated geographic area, during a designated t...
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Collaborative relationship - defined
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A collaborative relationship - is a supplier customer relationship based on active partnering, - created at http://www.b2bwhiteboard.com
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