Innovation. Collaboration. Creativity. These are the new tenets of technology so forget the old images of geeks sitting in front of computers all day. There's a wide range of roles in technology whether it's designing new interfaces or interacting with a variety of companies and clients. The truth is, it takes more than your typical computer coders to run a successful IT consultancy like Avanade. It's 2014 and both men and women are pursuing technology careers for good reason.