We've been working on it for years. And finally, we're ready to unveil it: Athabasca University's new brand, a brand that showcases AU as a leading online university focused on the future of learning.
Our brand is a reflection of our commitment to advancing the ways our students learn and grow. After thoroughly researching our audiences and working closely with Donovan Creative Communications, we've defined a competitive position and developed a visual look that illustrates we are open and innovative but also anchored in a history of excellence and leadership.
In this series, Debra J. Davidson (University of Alberta) and Mike Gismondi (Athabasca University) provide teaching points that expand on their book "Challenging Legitimacy at the Precipice of Energy Calamity," one of the few social scientific analyses of Alberta's oil sands. Please note these videos represent the views of the authors only.