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AgenciaMazah uploaded a new video
(2 weeks ago)
A Seven Boys, um das 3 principais empresas do setor de pães industrializados do país, decidiu patrocinar a curta temporada da peça Homens de Perto,...
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A Seven Boys, um das 3 principais empresas do setor de pães industrializados do país, decidiu patrocinar a curta temporada da peça Homens de Perto, do ator global Zé Victor Castiel. Seriam 2 apresentações no mês de outubro em Porto Alegre, no Teatro Bourbon Country. Para ativar o patrocínio, deveríamos divulgar o lançamento da marca, o pão Benefice Colágeno, primeiro pão nutricosmético do Brasil. Isso significa que 2 fatias garantem 1g de colágeno, substância que ajuda a prevenir o envelhecimento natural e doenças degenerativas dos ossos e articulações, auxilia na regeneração da pele, reduzindo rugas e flacidez. Ou seja, a ingestão do pão ajuda atletas, idosos e pessoas ávidas em manter sua pele em dia. Hmmmm, como explicar esses e outros argumentos técnicos antes de uma sessão de teatro começar? Confira a ação que arrancou aplausos antes mesmo da peça começar.
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AgenciaMazah uploaded a new video
(1 month ago)
A Mazah recebeu a apresentadora Fernanda Zaffari e sua equipe do programa Estilo Próprio, que rola na TVCOM. O programa veio conhecer a estrutura d...
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A Mazah recebeu a apresentadora Fernanda Zaffari e sua equipe do programa Estilo Próprio, que rola na TVCOM. O programa veio conhecer a estrutura da agência, em especial as paredes e itens graffitados por talentos gaúchos, como Trampo e Achilles Kruger. Para a surpresa da equipe, convidamos outro expoente, o artista Jotapê, para empregar sua arte em uma das últimas paredes ainda brancas da Mazah.
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AgenciaMazah favorited a video
(2 months ago)
A Unimed Porto Alegre decidiu entrar na discussão a respeito do combate ao fumo no país. E fez isso através de uma provocação que inquietou os fuma...
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A Unimed Porto Alegre decidiu entrar na discussão a respeito do combate ao fumo no país. E fez isso através de uma provocação que inquietou os fumantes abordados pela ação, justamente na véspera do Dia Nacional de Combate ao Fumo, celebrado no dia 29 de Agosto. Durante essa semana, atores circularam pela capital gaúcha pedindo cigarro, reproduzindo uma cena típica das grandes metrópoles. Os tabagistas que cediam seus preciosos cigarros eram surpreendidos por um desfecho inesperado.
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AgenciaMazah uploaded a new video
(3 months ago)
Problem:
The mobile operator Claro was the primary sponsor for the largest candy fair in Brazil. Fenadoce, the fairs name in Portuguese, takes place...
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Problem:
The mobile operator Claro was the primary sponsor for the largest candy fair in Brazil. Fenadoce, the fairs name in Portuguese, takes place in Pelotas, southern Brazil and its the biggest event in the region.
Solution:
The symbol of Fenadoce is the 100-year-old Bem-Casado, a cousin of the portuguese casadinho. In order to get noticed weve came up with a publicity stunt: the worlds largest bem-casado.
The public was invited to guesstimate the weight of the gigantic candy. The closest guess won a Sony Ericsson 3G mobile phone.
blicity
All major papers across the state covered the gigantic candy, generating free publicity and awarness of the fairs sponsorship by the carrier. The projects blog was cited in a number of sites and blogs, creating a countless number of comments and posts on the subject.
Results
The gigantic bem-casado was the fairs biggest attraction and thousands of pictures were taken bay passers-by. The projects blog had and average of 8 minutes visit per user. Altogether 12.334 guesses were made. Finally, on the fairs last day, the mistery was revealed: the weight of the gigantic candy was 356,31kg and the winner missed only by 18 grams!
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AgenciaMazah uploaded a new video
(3 months ago)
Insights, Strategy and the Idea:
Social inequality makes Brazil one of the leading countries in terms of injustice. Every day thousands of kids swar...
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Insights, Strategy and the Idea:
Social inequality makes Brazil one of the leading countries in terms of injustice. Every day thousands of kids swarm traffic lights in big cities, and there always seems to be more of them. There, tennis balls in hand, street kids turn into jugglers trying to earn a few bucks in order to survive. Feeling helpless compels drivers to part with a few coins, instead of creating new opportunities or turning to someone who could do some social work for these children. Fundação Tênis Mission is to get these kids out of the streets and help them build a new life project based on their experiences on tennis courts. To enhance peoples knowledge of the Foundation and help it seek partners, volunteers and donations, an action was developed in which the tennis balls, usually employed as an excuse to pass the hat, were used as media to further the cause.
Creative Execution:
The action took place at corners where street kids usually ask for money. When the light went red, young circus performers donning Fundação Tênis uniforms put on to drivers the same juggling numbers with tennis balls that street kids do. After their act though, instead of asking for money, they gave each car a tennis ball bearing the message: Tennis can get a lot of kids out of the streets. That way, drivers were invited to go to the website and learn about the Foundation that takes kids to vocational training and job internships, opening up a new horizon for their lives. The population, usually resigned to their helplessness, realized that they could now actually help change that reality.
Results and Effectiveness:
On a single day, 1,000 tennis balls were handed out. Besides reaching drivers and their families, the action featured in all local newspapers and the number of visits to the hot site quadrupled, not only making the Institution known but also increasing the number of donors by 200%. The Foundations work helped 92.5% of the children pass at school, and 0% of the kids assisted dropped out, thus changing their lives forever.
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