What I like about this animated scenario is that ultimately the CEO may not approve the extra expense of additional customer research, that research may only reveal that customers want what they already have and will make the innovation cycle slower.
What I like about this animated scenario is that ultimately the CEO may not approve the extra expense of additional customer research, that research may only reveal that customers want what they already have and will make the innovation cycle slower.
At the same time, companies have to find out...