If there's one word that sums up the 55DSL attitude, it is "fun". If that sounds a bit over-the-top, consider the evidence.
Created in 1994 as an experimental spin-off from Diesel, the brand rapidly estabilished its own exuberant identity. Now a company in its own right, distributed worldwide with a strong presence in Japan, Italy, UK, Benelux and USA, it both complements and defies its parent. Driven by the action sports arena, it has evolved to become a lifestyle brand, influenced by graphic design, urban culture and music.
In a way, the Company has a pact with its consumers: they provide their loyalty, and 55DSL provides tools that help them enjoy their lifes to the full. Our slogan sums it up. Live at least 55 seconds per day: life moves pretty fast, so grab a slice while you can. It's not rocket science but it makes sense to us!
55DSL.com
If there's one word that sums up the 55DSL attitude, it is "fun". If that sounds a bit over-the-top, consider the evidence.
Created in 1994 as an experimental spin-off from Diesel, the brand rapidly estabilished its own exuberant identity. Now a...
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