Several psychologists, authors, & media personalities discuss how television and images impact the human mind's subconscious perception of race and racism. It is suggested that images on television can have an unconscious influence on your decision making and behavior beyond your conscious awareness. Some psychologists have created "Implicit Association Tests" (IAT) to measure the level of racial influences we may have latent within our subconscious. The results of these studies suggest that it is possible to harbor certain unconscious attitudes toward race/racism that are in direct conflict with our conscious belief system. The video concludes, that the environments in which we live, where television is mostly dominated by White images, may affect how you feel and behave toward yourself and others without your conscious realization.

Additional Research Information
Updated (05/15/2009):

University of Michigan Health System: Your Child & Television
http://www.med.umich.edu/yourchild/topics/TV.htm#attitude

The Media Awareness Network: Kids & Racial Stereotypes
http://www.media-awareness.ca/english/resources/tip_sheet...

University of Washington: The Unconscious Roots of Racism
http://uwnews.org/article.asp?articleid=2568

University of Washington: Prejudice affects 90 to 95 percent of people
http://uwnews.washington.edu/article.asp?articleID=2607

Gladwell.com: The Second Mind (Blink)
http://www.gladwell.com/blink/blink_excerpt1.html

WashingtonPost.com: See No Bias
http://www.washingtonpost.com/ac2/wp-dyn/A27067-2005Jan21...

Scientific American: The Implicit Prejudice
http://www.sciam.com/article.cfm?id=the-implicit-prejudic...

Harvard Science: Prejudices we won't admit
http://tinyurl.com/qubejc

Project Implicit®
http://www.projectimplicit.net/

Copies of Technical Research Papers can be obtained at:
http://projectimplicit.net/articles.php

The Test
https://implicit.harvard.edu/implicit/

Also see the following videos on the 4TruthAndJustice YouTube channel:
"IAT: 'The Problem is Really in the Environment' "
"Unconscious Prejudice"
"Scientific American Frontiers"
"Psychological Dispositions in Black & White" (less info)