4FathersAndHusbands

FathersAndHusbands.org was founded in 2003 in response to the increasing prevalence of negative representations of fathers, husbands and men in the mass media. Our mission is to redefine the standards by which the value and dignity of fatherhood and the role of the husband are upheld in the media. We seek to achieve this by facilitating the application of business incentives directed at advertising agencies, their holding companies and companies advertising in the mass media.

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