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Presentation by Professor Geert Hofstede on 16 September 2011 at the Hofstede Symposium in Groningen, the Netherlands
HOFSTEDEinsight • 4,351 views
BoConcept makes modern design furniture available to the urban-minded customer. With the start of BoConcept in Denmark in 1952 there is a long trad...
BoConceptHQ • 21,772 views
The message very appealing first is healthy lifestyle, second is the detail, and not reverse. When the design is good the detail as long as functional would become secondary. BoConcept is all of that, which is great.
The message very appealing first is healthy lifestyle, second is the detail, and not reverse. When the design is good the detail as long as functional would become secondary. BoConcept is all of that, which is great.