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Started almost 10 years ago, Too Faced has established itself as one of the beauty industry's most exciting jewels. The brainchild of two small town entrepreneurs with backgrounds in beauty, the theory behind Too Faced was always less about the product and more about the personality. That's not to say that Too Faced doesn't offer the best products and state-of-the-art formulations around.

In fact, Too Faced regularly scours the globe for the latest advancements in ingredients and technology so that they can deliver the finest prestige products that their consumers know and adore. But really Too Faced is a lifestyle brand -- it has a way of turning the power of lipstick into a whole new personality re-do! From the product names to the innovative, one-of-a-kind formulations (by the way, Too Faced practically invented the lip plumping category with the best-selling, often-sold-out Lip Injection!) to its signature, siren Envy persona, Too Faced is way more than beauty.

The company was started out of the shared vision and dream of its co-founders, Jerrod Blandino and Jeremy Johnson, in addition to several maxed out credit cards and a microwave! This combination quickly turned into makeup magic and in an instant, a successful lipstick line and a cosmetic giant was born. While other indie brands that launched in the 90's proved to be a flash in the pan, Too Faced has sustained a core demographic of intensely chic followers and has continued to evolve into a power player in the cosmetic industry. The brand regularly meets, exceeds and defies expectations...breaking barriers and selling-out products like Lip Injection and Lash Injection -- truly one-on-a-kind, fresh and never-before-seen products in the marketplace.

With what started out as a hand-full of clever lip, eye and nail colors has now expanded into a prestige line of cosmetics with over 170 show-stopping products. One of the top-selling lines in Sephora, Too Faced is a brand that trend-setters, celebrities and women-in-the-know go to for finest and most fabulous of colors in wearable and accessible formulations. Whether it's long-wearing, bold and in-your-face fashion or demure, seductive and feminine, Too Faced delivers the variety and excitement we've come to love.

Internationally recognized, Too Faced is available around the world throughout the United States, Europe, Asia, South America and Canada. Not only do they cater to their hipster and starlet clientele, Too Faced is a brand for everyone. Today, the brand offers products that appeal to and satisfy a more sophisticated consumer who is concerned about premature aging and skin care benefits. "As I have grown over the past ten years, so too has the brand," offers Too Faced co-founder and creator, Jerrod Blandino. "My goal is to create an inspirational and exciting brand that women of all ages and walks of life can identify with and want to be a part of," continues Jerrod.

And it seems Jerrod will be getting his wish with a best-selling, multi-million dollar generating line of cosmetics that continues to grow and exceed expectations every day.