Tobacco Free Florida

Tobacco Free Florida (TFF) is a comprehensive effort to reduce tobacco use in the state. TFF is administered through the Florida Department of Health's Bureau of Tobacco Prevention Program (BTPP), and funded by money from the tobacco settlement agreement with the major tobacco companies. The program operates with an annual budget allocated by the legislature to prevent youth from starting to use tobacco and to provide tobacco cessation services, infrastructure and marketing efforts.

TFF shares its message through a comprehensive media campaign aimed at decreasing the number of tobacco users in the state through efforts to prevent nonusers from starting to use tobacco and to encourage current users to quit. This message is critical to educate and change social behavior related to tobacco use in Florida, where each year more than 28,000 Floridians die from smoking and tobacco-related diseases cost the state an estimated $19.6 billion in healthcare costs and lost productivity.

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