Unveiled in 2008 under the direction of the Florida Department of Health, the Tobacco Free Florida campaign seeks to decrease the number of tobacco users in the state of Florida through efforts aimed at both preventing non-users from starting to use tobacco and encouraging current users to quit. These efforts are funded by money derived from court settlements against major tobacco companies, and include executions in the realm of Advertising, Public Relations, Interactive, Guerilla Media, Event Media, Sponsored Promotions and more.

It is our hope that one day every Floridian might be free of the hazards of tobacco, and that we all may eventually live in the paradise that our name implies- a truly Tobacco Free Florida.