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Objective
To provide CEOs and CMOs peer-level advise for vision, brand direction, and growth by bringing fresh thinking, focus, and accountability to the branding and marketing process.

Experience * In-depth knowledge of multiple industries including: retail, e-commerce, transportation, technology, medical, real estate, professional services insurance, and recreation. * Instrumental in the successful launch of over 30 organizations. * Conducted over 150 product/service launches. * Conducted dozens of successful re-branding efforts across multiple industries. * Extensive experience in Business-to-Business and Business-to-Consumer sales and sales force development. * Recognized as a thought leader on modern marketing principles and tools such as customer evangelism, internal marketing, Web 2.0, social networking, new media, word-of-mouth campaigns, and viral marketing. * Companies worked with: HP, Microsoft, Dell, Micron, Weyerhauser, Simplot, Bandag, Bodybuilding.com, Preco, and Roaring Springs.

Branding Skills * General marketing planning -- positioning, target audience, key messages, core concepts, buzz elements, campaign creation, etc. * Closed-loop management -- budgeting, metrics, ROI, and timeline oversight. * Tactical development and oversight -- all forms of advertising, PR, SEO, SEM, viral, word-of-mouth, etc. * Branding strategy development -- standardization, brand protection, image, etc. * Web planning -- analysis, architecture, implementation, Web 2.0 standardization, etc. * User experience, behavior analysis, and sensory branding. * Research, trend-watching, competitor analysis, etc.