We are a Brand Development Team.

Your brand is your business. Your brand is the way people feel when they experience your product or service. Your brand is the legacy that people will remember when you're long gone. And your brand needs to be managed properly.

By building your brand correctly you won't waste money with the wrong marketing message. You won't confuse your audience with the wrong look and feel. Or use the wrong tactics to try and communicate with them. You'll build a brand that take's your core idea and inspires. Inspires your employees. Your customers. And gives your brand legacy.

Tricycle was founded with the belief that if you build your brand the right way it will last 1000 years. And then some. We combine our knowledge, experience, energy, and passion to find that core idea that makes you great. Tricycle combines strategy, identity, and interaction to turn your brand into a 1000 Year Brand.

Objective
To provide CEOs and CMOs peer-level advise for vision, brand direction, and growth by bringing fresh thinking, focus, and accountability to the branding and marketing process.

Experience * In-depth knowledge of multiple industries including: retail, e-commerce, transportation, technology, medical, real estate, professional services insurance, and recreation. * Instrumental in the successful launch of over 30 organizations. * Conducted over 150 product/service launches. * Conducted dozens of successful re-branding efforts across multiple industries. * Extensive experience in Business-to-Business and Business-to-Consumer sales and sales force development. * Recognized as a thought leader on modern marketing principles and tools such as customer evangelism, internal marketing, Web 2.0, social networking, new media, word-of-mouth campaigns, and viral marketing. * Companies worked with: HP, Microsoft, Dell, Micron, Weyerhauser, Simplot, Bandag, Bodybuilding.com, Preco, and Roaring Springs.

Branding Skills * General marketing planning -- positioning, target audience, key messages, core concepts, buzz elements, campaign creation, etc. * Closed-loop management -- budgeting, metrics, ROI, and timeline oversight. * Tactical development and oversight -- all forms of advertising, PR, SEO, SEM, viral, word-of-mouth, etc. * Branding strategy development -- standardization, brand protection, image, etc. * Web planning -- analysis, architecture, implementation, Web 2.0 standardization, etc. * User experience, behavior analysis, and sensory branding. * Research, trend-watching, competitor analysis, etc.