Content Marketing Channel

by theAPAuk

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Content Marketing and its power to engage

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by theAPAuk 4 months ago

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2:00 Content Marketing and its power to engage theAPAuk 357 views 4 months ago Content is the driving force and foundation of all media, and brands have the opportunity to harness this power to fully engaged with their customers. Whether it's video, p...
3:44 Monetising Content Q&A session - APA International Content S theAPAuk 40 views 6 months ago With brands seeing the commercial value of content marketing, delegates take the opportunity to find how brands are making the most of the opportunities within the increasi...
4:01 Monetizing Content - APA International Content Summit 2010 theAPAuk 46 views 6 months ago Marks & Spenser's Susan Aubery-Cound shares her insights in to how the retailer's online content is helping to drive sales and the need to now link social media product rev...
4:35 Spreading innovation with Ogilvy lab rats - APA Summit 2010 theAPAuk 92 views 9 months ago Nicola Yershon, Director of innovative Solutions at Ogilvy and the self-confessed David in the Goliath at Ogilvy, tells us why innovation is everyone's responsibility. She ...
5:28 Social media in the content journey - APA Summit 2010 theAPAuk 58 views 9 months ago One of the world's leading social media thinkers Antony Mayfield, SVP, Social Media, at iCrossing discusses how social media can be used to make content travel. He says tha...
4:58 The content canvas - APA International Content Summit 2010 theAPAuk 96 views 9 months ago Twenty years since the World Wide Web was born, Ben Hammersley, Head of Digital for SIX Creative and Editor at Large of WIRED magazine, discusses the importance of paying a...
4:23 Igniting feelings with content - APA International Content Summit 2010 theAPAuk 46 views 9 months ago Content has to have meaning in the blizzard of media opportunities according to Julia Hobsbawm, Chief Executive at Editorial Intelligence. Her "cheesy" acronym FAME disti...
3:25 The Power and Future of Branded Content theAPAuk 427 views 10 months ago An exclusive video to promote The APA's International Content Summit 2010 was a one-day conference gathering some of the world's leading experts in digital and print to har...
3:09 APA International Content Summit 2010 - Rory Sutherland theAPAuk 97 views 10 months ago Rory Sutherland discusses behavioural economics at the APA's International Content Summit 2010
4:43 International Content Summit 2010 - Rory Sutherland keynote theAPAuk 98 views 10 months ago Rory Sutherland opens the APA International Content Summit 2010 and discusses the potency of content.

About Content Marketing Channel

The Content Marketing channel is run by the Association of Publishing Agencies (APA) - the industry body for the content marketing industry.

Its members are agencies who produce ground breaking content marketing strategies and effective content for client brands across all disciplines including print, video, mobile and online.

http://www.apa.co.uk

The Content Marketing channel is run by the Association of Publishing Agencies (APA) - the industry body for the content marketing industry.

Its members are agencies who produce ground breaking content marketing strategies and effective content ...

apa.co.uk

by theAPAuk

Latest Activity

May 3, 2012

Date Joined

Apr 4, 2011

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Country

United Kingdom

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Content Marketing Channel

Content Marketing and its power to engage 357 views

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About Content Marketing Channel

Latest Activity

Date Joined

Age

Country

Featured Playlists

Uploaded videos

Content Marketing and its power to engage

357 views