Subliminal, Kobi Shimoni, started creating Hip-Hop sections at the age of 12, and even recorded improvisations. He started the first Hip-Hop club in Israel.
Subliminal is involved in many other associated things: his own recording studios, representing new artists and booking, artistic management for celebrations, publishing, manufacturing and marketing of side-products, nightlife, marketing through TACT, commerce through the Internet and cellular services, and even bringing artists from abroad to Israel (such as Akon in 2007 to Tel Aviv). Subliminal also appears on advertisements and marketing campaigns for large companies and leading firms in a variety of fields. In addition, Subliminal has cooperated numerous times with important social issues: he collaborated with the "Green Light" organisation, Holocaust memorisation, anti-violence campaign in partnership with the Elem committee, Tu Bishvat plantings with the Jewish National Fund, concerts for soldiers, telethons and more.

By 2006 Subliminal has already a cellular content company called "TACT Interactive", a large, successful website: www.tact-records.com, so that in the arena of cellular and digital downloads, Subliminal was selling hundreds of thousands of copies of his songs independently. With the success of the album and the exclusive repertoire Subliminal has, TACT Interactive has become the leading company of its sort in Israel, having introduced cutting-edge technology and acquired many customers. In 2007, Subliminal wrote together with the Grammy-awarded Hip-Hop violinist Miri Ben-Ari a touching song dealing with the memorisation of the Holocaust, "Wordly Lord, Until When?" with the aim of fighting teenagers' ignorance of the topic. They performed the song together on Holocaust Memorial Eve and at the Yad-Vashem ceremony in front of Holocaust survivors and teenagers from around the world in events which the manager of Yad-Vashem defined as "the changing of history's wing-beats".