Target Placements Within YouTube's Engaging Partner Video Content

Over two billion videos are streamed every day on YouTube and the majority of these video views take place on Partner Watch pages. With users spending more than two minutes watching a video on partner watch pages, it is rare to get such a truly engaged audience on the web.

Thousands of Partners, Big and Small

Because great content can come from anywhere, YouTube has the greatest diversity of content creators imaginable: at last count we had over ten thousand content partners, so there are bound to be a few to suit any advertiser. These range from established media companies such as National Geographic to the guys from Smosh. Check out a sample of our top content partners.

Quality Advertising Experience

This is an incredibly impactful placement for your advertising message: the average view time is over two minutes, only one advertisement is on the screen, and is always above the fold. A variety of advertising formats are available:

Banner ads

The popular advertising format on YouTube is the InVideo overlay, which is a 480x70 Flash or image that appears at the bottom of the video. Also included is a 300x250 companion ad (Flash, rich media, or image) that remains adjacent to the video for the duration of the video. Alternatively, advertisers can elect just to run a stand-alone 300x250.

In-stream ads (pre-, mid-, post-rolls)

This ad format is perfect for advertisers who would like to re-create the TV advertising experience within online video; especially those wishing to re-purpose existing TV advertising creative. In addition to the TV advertising functionality, the ads can click through to an advertisers website or brand channel. If bought through reservation, each in-stream ad also comes with a 300x60 companion ad unit that remains on-screen for the duration of the video.

Click on the ad units below to learn more

Brand Safety

We understand that some advertisers may be nervous about running advertising against unknown user-generated content. Your advertising will only appear against the videos of our tried and trusted content partners. Each partner goes through a thorough vetting and is regularly checked to ensure that they are uploading appropriate content.

Contact your YouTube Representative today for more information about the YouTube Homepage.