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Insight

YouTube Insight

Track online video viewership trends

YouTube Insight is YouTube's external facing analytics and reporting product that enables anyone with a YouTube account to view detailed statistics about the videos that they upload to the site.

YouTube Insight provides advertisers with information that helps them better understand their audience: who they are, where they come from, what they watch, and when.

  • Views

    The Views Tab captures the viewing trend of a video in a specific geographic market over a certain period of time.

  • Popularity

    The Popularity Tab provides insight into how popular a particular video has been over time and in a given region.

  • Discovery

    The Discovery Tab shows video content owners how viewers "discovered" their video.

  • Demographics

    The Demographics Tab illustrates the demographic breakdown of those users that are watching your video.

  • Hot Spots

    The Hot Spots Tab demonstrates the difference between the drop-off rate for your video and the drop-off rate for the average video of similar length.