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Audience & Targeting on YouTube
Over two billion videos are streamed every day on YouTube and a hundred million unique users visit the site every month in the US alone. Leveraging Google's sophisticated machine learning technology, advertisers have incredibly powerful, yet intuitive tools to let them reach the right consumer at the right moment.
Audience Targeting
Demo, Geo, Language
Demographic targeting allows an advertiser to target their audience based on their age, gender, or a combination of the two.
Geographic targeting pinpoints users by their country, state, DMA, or even zip code.
Language targeting serves ads only to users who have selected to access the site in a certain language.
Interest Category Marketing
Interest Category Marketing lets you target users based on their past video viewing behavior. Advertisers can select from a list of categories (for example, auto enthusiast, sports fan, etc.), and we'll show ads to people that we think fall into those categories.
Remarketing
Remarketing is the ability to target users on a cookie list you provide us. We accept DoubleClick Boomerang lists of AdWords remarketing lists and you can also add an AdWords remarketing pixel to your YouTube channel to target your fans on YouTube. You can even use Boolean logic, such as negative targeting to create custom audience segments.
User Type & Uploader
User type targeting allows you target users by their self-declared user type, with the following options: Director, Musician, Comedian, Guru, Politician, or Partner.
Uploader targeting is the ability to specifically target users who upload videos, either frequent or recent uploaders.
Content Targeting
Keyword
Keyword targeting like you know and love from Google AdWords, related to search terms or related to the content of a video.
Video Category & Content Packs
Video categories target any video within a certain category of content. We have over 1,000 different categories of video (e.g. basketball or smart-phones) and individual videos can be in more than one category.
Content packs are pre-bundled collections of channels built around a certain theme (e.g. "YouTube Stars").
Individual Videos & Channels
Using the Video Targeting Tool, you can target your ad to an individual YouTube video.
Channels are all videos uploaded to a certain YouTube channel (e.g. youtube.com/machinima)
Buzz
Buzz targeting dynamically targets your advertising to videos that are gaining buzz, judged by the acceleration in view count, sharing, and comments.
For more details on targeting options, please visit our Help Center.