This is a series of lifestyle vignettes, each brought to you by a different Starbucks coffee. Each story will document one individuals creative process be they a singer or a seamstress, a ballerina or a BMXer, an uptown architect or a downtown tattoo artist with a subtle nod to the role their favorite coffee plays in inspiring their muse.

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As you know, we have recently unveiled a historic advertising campaign to tell the story of Starbucks. Its generating a lot of excitement in the marketplace.

This Coffee Campaign, simply put, is Starbucks. And there is no our story without our baristas. We traveled around to various stores and asked them to give their thoughts.

Were determined to tell our story, the story of Starbucks. Great coffee is more than a beverage; its an extension of community, conversation, and our values. Simply put, there is no our story without our baristas.

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Consumers and companies alike are going through profound changes based on complex and challenging economic realities. Everybody is looking for value, but value doesnt just mean whats cheapest, its about whats best for consumers, their families, their communities and the world around them.

Providing this value and living by our ethics is precisely what Starbucks has been doing for nearly 40 years and today we are poised to launch an extensive, long-term campaign to tell that story. As a loyal customer, we want to thank you for being an important part of our story and invite you to be among the first to discover the new campaign.

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Juicy with herbal blackberry notes and tea-like flavors, this is a coffee unlike any African single-origin offering weve ever tasted. The microclimate of Burundis rugged Kayanza Ridge is an ideal setting for farmers to grow this amazing coffee. Each farmer tends a small patch of just 50 to 250 coffee trees, making this a truly rare and special bean.

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Introducing Starbucks Pike Place Roast

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It all started with a cup of coffee in 1971.

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What if you volunteered five hours? What if we all did? That small commitment could add up to something big.

Starbucks and HandsOn Network are supporting the Presidents call for national service by encouraging everyone to pledge 5 hours to the cause of their choice. As part of the Im In campaign, MC Yogi wrote and performed this song, Grassroots Movement. Together, we can all make a difference.

Not sure where to put your 5 hours? You can find volunteer opportunities at pledge5.starbucks.com.

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What if you volunteered five hours? What if we all did? That small commitment could add up to something big.

Starbucks and HandsOn Network are supporting the Presidents call for national service by encouraging everyone to pledge 5 hours to the cause of their choice. As part of the Im In campaign, MC Yogi wrote and performed this song, Grassroots Movement. Together, we can all make a difference.

Not sure where to put your 5 hours? You can find volunteer opportunities at pledge5.starbucks.com.

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What if you volunteered five hours? What if we all did? That small commitment could add up to something big.

Starbucks and HandsOn Network are supporting the Presidents call for national service by encouraging everyone to pledge 5 hours to the cause of their choice. As part of the Im In campaign, MC Yogi wrote and performed this song, Grassroots Movement. Together, we can all make a difference.

Not sure where to put your 5 hours? You can find volunteer opportunities at pledge5.starbucks.com.

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For the full 20 minute video, please visit:
http://www.youtube.com/watch?v =WBop1BuWqRU


At the companys 2008 Leadership Conference, thousands of Starbucks employees (partners) came together to help rebuild New Orleans and rededicate themselves to fostering human connections between our stores and the communities we serve.

To capture the emotion, passion and dedication that have defined our partners since the beginning, we asked Emmy Award-winning documentary production company MediaStorm to join us in New Orleans. http://www.mediastorm.org

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At the companys 2008 Leadership Conference, thousands of Starbucks employees (partners) came together to help rebuild New Orleans and rededicate themselves to fostering human connections between our stores and the communities we serve.

To capture the emotion, passion and dedication that have defined our partners since the beginning, we asked Emmy Award-winning documentary production company MediaStorm to join us in New Orleans. http://www.mediastorm.org

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Starbucks and (RED) kicked off a multi-year partnership to help save lives in Africa on 11/27/2008.

In just two weeks, customers generated contributions equal to more than 1.4 million daily doses of antiretroviral medicine.

Do Something good every day.
http://www.starbucks.com/red
http://www.joinred.com/

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