Sony Pictures Television International (SPTI) backs Multi Screen Media Private Limited, which is among the regions leading television channel operators. It comprises of Sony Entertainment Television (SET), one of India's leading Hindi general entertainment television channels; MAX, India's premium movies and special events channel; SAB, a Hindi channel focusing on entertaining modern India; PIX, a channel that airs Hollywood movie product. Since its launch in October 1995, SET has created significant marquee properties through an impressive lineup of programs ranging from the light-hearted to the supernatural, exploring various genres complimented by an explosive mix of glamorous events and Bollywood blockbusters. Known for its innovative concepts and exciting formats, SET reaches more than 42 million households in India. Additionally, SET is available in the United States, the United Kingdom, Africa, the Middle East, Europe, Canada, Australia, New Zealand, Singapore, Nepal, Bangladesh, Maldives and Malaysia. In totality, SET influences over 300 million viewers in the Indian sub-continent, the Middle East and South Asian Diaspora worldwide.