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senthil kumar

NIKE MAKE EVERY YARD COUNT CAMPAIGN: 2014 CANNES LIONS WINNER

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RECORD 07 CANNES LIONS WINNER : FILM, FILM CRAFT, CYBER & BRANDED CONTENT AT CANNES LIONS INTERNATIONAL FESTIVAL 2014.
In a country of a billion, A young cricketer in India never looks at a lack of space as a problem. He looks at it as an opportunity. An opportunity to hit the ground harder, to run faster, to jump higher and stand taller.
He looks at the lack of space, and makes more room for his cricketing dreams. He stares down at his 22 yards and makes every yard count.
We feature 1440 such young cricketers with 2,25,000 crowd sourced moments from thousands of grounds across India. Every frame of the film depicts that one moment, where the cricket crazy youth of India has just one goal, to make every yard count. #JUSTDOIT

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© Senthil Kumar : The Work Play

A Book in The Visual Language : ideas, films, commercials, viral videos, documentaries & travel video journals by Writer & Creative Director © Senthil Kumar.
Winner of India's first and second Cannes Gold Lions in Film & Film Craft at the Cannes Lions Festival 2009. Awarded over 100 international creative awards including 07 Cannes Lions, India's first ever Asia Pacific Adfest Lotus Roots Grand Prix in Film & Film Craft. Yahoo Big Idea Chair, One Show, Clio, D&AD and Spikes Film, Design & Craft merits, for work obviously in the visual language of advertising and beyond.
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