In 1990, Sal opened his first location in Salem, N.H., in an 800-square-foot storefront along with his brother, Nick. Armed with business degrees and a passion for hard work, the young entrepreneurs opened the doors. "Straight from Boston's North End" was the foundation of their marketing, and taking the fastest growing restaurant/quick-serve concept in the world and making it better was their mission. Choosing to work with only fresh ingredients and preparing their dough daily, the Lupoli brothers set out to establish a reputation for the best quality, the largest pizza and the lowest price. They offered a 19-inch, three-pound pizza, which quickly became a legend.

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