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War in the Boardroom: Preface
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War in the Boardroom: Preface
Video report covering "Your Divided Brain." The preface to the new book by Al & La...
What happened to GM? Al answers.
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Shoe Business
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Shoe Business
MBT tries to succeed in the shoe business without really trying.
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First Do Something
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First Do Something
Saying something isn't enough.
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Passalong Advertising
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Passalong Advertising
Why most consumers would never passalong most of today's silly slogans.
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The Hammer & the Nail
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The Hammer & the Nail
Forget confucius. A brand need a visual and a verbal to succeed.
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Kill the Cash Cow
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Kill the Cash Cow
If your cash cow turns into a downer cow, do it a favor and put it out of its misery.
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How to become a star
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How to become a star
If you are an actor or a toothpaste, the way to success is the same.
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Sticky Slogans
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Sticky Slogans
How sticky is your slogan? How to make yours more memorable.
Friends
(9)
Channel Comments
(10)
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yespiring
(6 months ago)
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oliviafan1
(7 months ago)
I think Kmart and Sears together have been a disaster together. Nice vids.
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christianpaduraru
(10 months ago)
thank you al & laura!!
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2zap2
(10 months ago)
we want more.......
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MattPorter7
(11 months ago)
watch the PorterJon Comedy hour for a good laugh!!!!
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valenciafil
(1 year ago)
the new breed of marketers the age of clutter is their's to prune sweep and burn!!!!! all hail.....
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714patrack
(1 year ago)
I was pleased to view Laura in her video on Brand Atlanta with more to view. Recently re-read "The Origins of Brands" with MarketingProfs Book Club. I like the no-nonsense approach of Mr. Al Ries. I'll be back.
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tizoc1
(2 years ago)
well I know you both since just a few months, and Im glad to have you here un you tube, im from mexico and your books have realy inspired me to trade a mark in the history on advertising and hope to see you soon with another video.
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zumadogg
(2 years ago)
Al & Laura,
So good to see you two on YouTube. Sorry Al, another one of those new mediums to embrace. This one's a biggie! Check out some of my political activist videos. (Have taken a turn out of the radio biz, and into politics.) So it's a WHOLE new arena in which to apply your concepts. Zuma Dogg (aka: Dave Elliott) |
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Shirish1968
(2 years ago)
its great to have you on Video - your books and articles and presentation has been a great help in building our ZION Computer memory brand www.zionram.com in India. Now i look forward to your videos.
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Please keep posting your reports on a weekly or at least monthly basis!
Thank you, Cristian Paduraru from Yespiring House.